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put down the phone



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GetOutside_dual lock-up primary_white_rg

we need to



In an average day, each one of us is likely to spend;

Over 8 hours 
online a day (of which 2 hours is social media)*

Less than 60 minutes outside, including the daily commute*

and 10% of us haven't been in a park, forest or a beach in over a year.* 

We get less than 50% of our RDA of Vitamin D daily, and are more stressed out as a nation than 18 of our European neighbours. We rank 7th globally for Google searches related to depression*.

*Sources include Google Trends research, Cigna 360 2018 Wellbeing Survey , SmartInsights 2019 social media report, National Trust 'Child Outdoor' report  and GlobalWebIndex 2018




Northern Stroll will aim to spend more time outside than we do on our social media each day in May for National Walking Month.

This means, for every hour we spend on social media, we will spend at least the same amount of time outdoors, regardless of the day of the week. 

You can track our progress by (ironically) following us on Instagram @NorthernStroll or by signing up to our email newsletter where you can also find tips on how to complete the challenge. 

Plus for those of you who join our challenge, we've got some prizes to give away. You can join us at any time throughout May.

How can I get involved?







Get Tips
Sign up to our newsletter
, to get tips on how to beat the challenge such as reducing social media time daily and ways to get more time outside, even at work. We'll even give you 10% off OS Maps just for signing up.


Track Your Progress
Download Google's Digital Wellbeing App (Android) or set time aside to regularly check your battery usage (iOS) to start measuring your screen time between 1st May and 22nd May.


Share Your Progress
Summarise how you got on throughout the month with us by midnight 28th May to hello(at) plus 100 words on what the outdoors means for you and we'll enter you into our prize draw (full details on what's on offer below)

Thanks for joining!

GetOutside_dual lock-up primary_colour_r

Supported by:

newsletter sds



Ordnance Survey Premium Digital Subscription

to help you get outside


Map of your hometown or chose location

(more information here)


£30 of Ascendancy Apparel vouchers for the winner and £10 each for two runners up



  1. The Prize Draw is open to people aged 18 and over

  2. The Prize Draw only applies to Northern Stroll newsletter subscribers who have subscribed before 23:59 on May 27th 2019, who have provided:

    1. Statistics or progress updates relating to the time spent outdoors vs screen time any time between Wednesday 1st May and Wednesday 22nd May

    2. A 100 word summary of what the outdoors means to the individual

  3. Employees, directors, agencies or partners of Northern Stroll Limited or their family members may not enter the Prize Draw

  4. Entrants into the Prize Draw shall be deemed to have accepted these Terms and Conditions

  5. By submitting your personal information and opting in you agree to receive emails from Northern Stroll containing updates, offers and general newsletters. You will be given the opportunity to unsubscribe on every email that we send to you.

  6. Only one entry will be allowed per person. Entries on behalf of another person will not be accepted, nor will joint submissions.

  7. Participants, whether individually or in a group, will be found to be in breach of these promotion-specific terms and conditions if Northern Stroll Limited, at its sole discretion, has a reason to believe that the promotion has been abused or manipulated, or that irregular, fraudulent, collusive or illegal activity has occurred.

  8. Northern Stroll Limited accepts no responsibility for entries that are lost, delayed, misdirected or incomplete and cannot be provided for any reason. Proof of delivery is not proof of receipt.

  9. One winner and two runners up will be chosen at random from the entries received in accordance with these Terms and Conditions. This will be conducted at random on May 28th and filmed and posted onto our Social Media channels as proof of the random nature.

  10. The closing date for the Prize Draw is 23:59 on 27th May 2019. Entries received after this time period will not be considered.

  11. Northern Stroll Limited accepts no responsibility for any costs associated with the prize and not specifically included in the prize

  12. The winner will be notified by email on or before 29th May 2019 and must provide a post address to claim their prize. If the winner does not respond to Northern Stroll limited then the winners prize shall be forfeit and another winner will be selected via the same random draw process.

  13. The prize shall be sent to the winner by Northern Stroll by post.

  14. By providing an address to claim the prize, the winner agrees that Northern Stroll Limited can process their personal data in accordance with GDPR and our general privacy conditions.

  15. The prize is non-exchangeable, non-transferable and is not redeemable for cash or other prizes.

  16. We will ask the winner if you consent us to use your social media tags and image in association with publicity following the Prize Draw in relation to the Prize Draw. It is within your rights to decline.

  17. By submitting progress to us publicly via social media you are deemed to agree that we can re-share that content together with your username and imagery provided on our own social media channels

  18. Northern Stroll Limited shall use and take care of any personal information in accordance with our Privacy Policy, which you can find here. By entering the Prize Draw, you agree to the collection, retention, usage and distribution of your personal information in order to process and contact you about your Prize Draw entry as outlined within section 14 above.

  19. Northern Stroll Limited accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the Prize Draw or accepting the prize. Northern Stroll Limited further disclaims liability for any injury or damage to your or any other person's computer relating to or resulting from participation in or downloading any materials in connection with the Prize Draw. Nothing in these Terms and Conditions shall exclude the liability of Northern Stroll Limited for death, personal injury, fraud or fraudulent misrepresentation as a result of its negligence.

  20. Northern Stroll Limited reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, this Prize Draw with or without prior notice due to reasons outside its control (including, without limitation, in the case of anticipated, suspected or actual fraud). The decision of Northern Stroll Limited in all matters under its control is final and binding and no correspondence will be entered into.

  21. Northern Stroll Limited shall not be liable for any failure to comply with its obligations where the failure is caused by something outside its reasonable control. Such circumstances shall include, but not be limited to, weather conditions, fire, flood, hurricane, strike, industrial dispute, war, hostilities, political unrest, riots, civil commotion, inevitable accidents, supervening legislation or any other circumstances amounting to force majeure.

  22. The Prize Draw will be governed by English law and entrants to the Prize Draw submit to the exclusive jurisdiction of the English courts.

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Northern Stroll Limited is registered in England and Wales, company number 11781582 and ICO registration reference ZA514959. © Northern Stroll 2019

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